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STEP 7
TARGET YOUR MARKET
In This Video
Watch as Jethro holds a Skype chat with John Schweiter, from Washington, USA. John's invention is SERFPAD™, a board you can attach a wireless keyboard to, and hold a mouse under the mousepad. In this call, Jethro tells John his thoughts about how he needs to target a very specific niche market that has particular instant and emotional need for SERFPAD®. See how this applies to your invention.
At this step, it's very important you get a 3rd person perspective on your situation, as it can be very hard to self analyse the niches that will be most in need of your products.
So you'll get an assessment meeting with Jethro, who'll consider your market, and start to isolate the niche(s) within your market that have the most instant
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